A native Mac app for real-estate media

Listing videos that look filmed. Made on your Mac.

ListingReel turns a listing shoot — your photos, plus any clips you captured — into polished, branded video for YouTube, Reels, TikTok, and the MLS. You already shoot the photos. Add a few clips, and the whole shoot becomes a film.

v1.0.0 · macOS 14 Sonoma or later · Apple Silicon · Notarized by Apple · One-time purchase, no subscription

Runs on your MacA real desktop app. Your renders happen locally — fast, private, and offline-capable.
Buy once, own itOne-time purchase. Free updates for all of version 1. No subscription, no account.
Your keys, at-cost AIAI features use your own provider keys. You pay providers directly — no markup, ever.
Your files stay localPhotos, projects, and branding live on your Mac. Nothing is uploaded to us — we have no servers.
One shoot, every deliverable

Every channel, from one project.

Set up a listing once. ListingReel renders a slow, elegant 16:9 film for YouTube and the property site, a punchy 9:16 vertical for Reels, TikTok, and Shorts, and a clean unbranded cut for the MLS — each with its own pacing, style, music, and captions. Not one video squeezed into three shapes: three deliverables, each edited for where it lives.

16:9 Horizontal

Cinematic film

Slow, premium pacing for YouTube and property websites. Intro and outro cards with the listing's facts, price, and the agent's brand.

9:16 Vertical

Reel-ready vertical

Fast, punchy cuts with smart reframing — pan-and-scan across each shot's best region, sized for Reels, TikTok, and Shorts safe zones.

Unbranded

MLS-safe cut

One click renders a branding-free version alongside the branded one — imagery and music only — so every deliverable is compliance-ready.

The engine

Shot like a film crew. Priced like software.

AI Cinematic walkthroughs

State-of-the-art AI motion turns still photos into moving camera shots — walkthrough pairs that travel from one photo to the next, plus living b-roll moves. You review every clip before it renders.

Studio Motion — free, on-device

A local cinematic camera engine with true 3D depth parallax, computed on your Mac. Zero AI cost. The app is fully useful before you ever connect a key.

Real clips welcome

Mix your actual video — drone passes, walkthrough takes — with photos in one timeline. Trim, multi-section speed ramps, reverse, freeze-holds: clip prep built for listing work.

AI copy, voiceover & music

Listing-aware scripts and captions, natural voiceover, and generated music in the genre you pick — steered by each property's facts and your own voice.

Branding baked in

A three-tier branding studio — agent, brokerage, national brand — with logo scraping, co-marketing layouts, and rosters. Every render carries the right identity automatically.

Free re-renders, forever

Generated AI clips are cached in the project. Change the music, the captions, the pacing, the branding — re-render for $0. You only ever pay for new AI footage.

The part editors will feel

Every cut lands on the beat. Automatically.

In a traditional editor, cutting to music is a skill: one cut at a time, by eye against a waveform — and fixing cut three can un-fix cut four. ListingReel measures the actual beat grid of your track, then plans every cut boundary onto it at once, before compositing. Each clip flexes within a fraction of a second, so your edit is respected — never butchered.

You edit for content. Beat alignment isn't a skill you exercise — it's a property the render guarantees.

How it works

Shoot day to posted, in minutes.

1

Drop in the shoot

Point ListingReel at the listing's photo folder — clips too. Enter the address; the property facts and branding flow onto the cards automatically.

2

Direct the edit

Pick styles and music per format, choose camera moves, trim clips, review AI shots before they render. As hands-on or as automatic as you want.

3

Render everything

One render pass delivers the 16:9 film, the vertical reel, and the unbranded MLS cut — named, sized, and saved where you want them.

Pricing

Buy it once. Use it on every listing.

Both editions are the same full engine — every format, every feature, compliance-aware in every edition. They differ only in how many brands the branding library manages, to mirror who you are.

Personal Edition
$99 one-time

For the solo agent marketing their own listings.

  • Your own branding: you + your brokerage, national brand auto-linked
  • Website scrape sets up your brokerage's branding in minutes
  • Full engine: every format, every feature
  • Upgrade to Creator's anytime for the difference
Buy Personal Edition

The 14-day free trial is the full Creator's experience — download and try everything first. After purchase, your license key arrives by email and unlocks the app in seconds.

FAQ

Questions, answered straight.

Is this a subscription or a service?
Neither. ListingReel is a downloadable Mac application you buy once and own. There's no account, no login, no cloud dashboard. Your license includes free updates for all of version 1.
What do the AI features cost to run?
AI features are bring-your-own-key: you connect your own provider accounts and pay them directly at their rates — ListingReel adds no markup. Cinematic AI clips typically cost well under a dollar each; script, caption, and voiceover generation cost pennies. A built-in monthly budget cap and per-provider balance gauges keep spending visible, and cached clips re-render free forever.
Do I need AI keys at all?
No. The Studio Motion engine — cinematic camera moves with real 3D depth parallax — runs entirely on your Mac at zero cost, and mixing your real photos and clips needs no AI. Connect keys only if and when you want AI motion, copy, voiceover, or music.
What are the system requirements?
macOS 14 Sonoma or later on Apple Silicon (M1 or newer). The app is notarized by Apple and installs by drag-and-drop.
How does the MLS / compliance side work?
Every render can include a clean unbranded version alongside the branded one. ListingReel is compliance-aware in every edition: attach your MLS or association's rules to a listing and the app pre-flights your deliverables against them. AI-generated motion is visually disclosed on renders that contain it — honest media, clearly labeled. (Helpful guardrails — not legal advice.)
How do I get my license after buying?
Checkout is handled by Stripe. Your license key is issued to your email shortly after purchase — enter it in the app's Settings and you're unlocked. Two machine activations are included, so your laptop and studio Mac are both covered.
What happens when the trial ends?
The app stops rendering until you enter a license — nothing is deleted, and your projects and cached clips are exactly where you left them. Buy a license, paste the key, and pick up mid-project.

Try it on your next shoot.

Fourteen days, full Creator's Edition, no account and no card. If it doesn't earn a place in your delivery workflow, delete it.